© 2026 Allison Vo.

All rights reserved.

© 2026 Allison Vo.

All rights reserved.

06:52:30 AM

Building the future of digital insurance.

Building the future of digital insurance.

Building the future of digital insurance.

Project Description — CoverForce

I designed and wrote the copy for CoverForce’s newsletter advertising campaign to drive potential clients to the company’s website while conducting an A/B test to gather performance insights for future campaigns.

Both versions were published as sponsored posts in Coverager, an insurance newsletter, with one variation also developed for CoverForce’s LinkedIn as an organic post. While the overall visual direction remained consistent, the primary variable between the two versions was the copywriting, allowing us to evaluate how messaging impacted audience engagement.

Category

Layout Design / Design Research / Art Direction / Copywriting

Timeline

Nov 2025 – Feb 2026

Project Description — CoverForce

I designed and wrote the copy for CoverForce’s newsletter advertising campaign to drive potential clients to the company’s website while conducting an A/B test to gather performance insights for future campaigns.


Both versions were published as sponsored posts in Coverager, an insurance newsletter, with one variation also developed for CoverForce’s LinkedIn as an organic post. While the overall visual direction remained consistent, the primary variable between the two versions was the copywriting, allowing us to evaluate how messaging impacted audience engagement.

Category

Layout Design / Research / Art Direction / Copywriting

Layout Design / Research /
Art Direction / Copywriting

Timeline

Nov 2025 – Feb 2026

As a relatively new company, CoverForce had not yet established a formal brand identity or defined visual direction. Working within this emerging tech space presented a unique challenge, as I developed designs that aligned with industry expectations while helping shape the company’s evolving visual style.


This campaign resulted in an 111% increase in click-through rates to CoverForce’s website compared to the previous campaign developed by another agency.

Alongside the A/B newsletter campaign, I also designed a third sponsored post that used different dimensions, as well as a graphic to accompany the company's new blog rollout.