

As a relatively new company, CoverForce had not yet established a formal brand identity or defined visual direction. Working within this emerging tech space presented a unique challenge, as I developed designs that aligned with industry expectations while helping shape the company’s evolving visual style.
This campaign resulted in an 111% increase in click-through rates to CoverForce’s website compared to the previous campaign developed by another agency.

Alongside the A/B newsletter campaign, I also designed a third sponsored post that used different dimensions, as well as a graphic to accompany the company's new blog rollout.




