Allison Vo

Advocating legible design for all.

Advocating legible design for all.

Advocating legible design for all.

Design Matters is a legibility-focused organization championing a new standard of accessibility in product packaging.

Send me an email

Design Matters is a legibility-focused organization championing a new standard of accessibility in product packaging.

Send me an email

Design Matters is a legibility-focused organization championing a new standard of accessibility in product packaging.

Send me an email

Design Matters is a legibility-focused organization championing a new standard of accessibility in product packaging.

Send me an email

Project Description — Design Matters (concept)

Frustrated by common misconceptions of what design is and witnessing firsthand the unsafe usage of prescription medications, I began this project with the mission of framing design as a matter of function first, form second.

The consumer safety and wellbeing aspect of label design is often overlooked due to a lack of transparency and thoughtfulness in the design process. Design Matters is an organization that seeks to bridge the gap between knowledge and accountability.

Design Matters’ mission is to set a new standard of accessibility in product packaging through the belief in the power of design to change lives.

Project Description — Design Matters (concept)

Design Matters’ mission is to set a new standard of accessibility in product packaging through the belief in the power of design to change lives.

Category

Branding / Art Direction / Research / Packaging /

UX/UI, Copywriting / Naming

Timeline

Jan 2025 – Mar 2025

The element that could use the most improvement is the legible design sticker. I struggled with integrating the logo and supporting text in a way that respected the existing geometric language and visual system while maintaining a clear typographic hierarchy.

The final sticker design also needed to be scaled relatively large compared to the package size, making it less practical for application. If I were to revisit the design, I would simplify the sticker by using the icon portion of the logo rather than the full wordmark.

Edit (9/4/26): I have since redesigned the sticker and updated the collaterals accordingly.

View the Website Prototype